CU Moving Forward was founded by two friends in 2018, as a 100% fiercely independent advertising agency free from the politics and limitations of global agencies.
Our goal is to leverage our Fortune 100 experiences to help community financial institutions compete with Bank of America and Wells Fargo, as well as the digital pure plays of the world, like LendingTree.
CAPABILITIES
strategy
There is a lot of information and research. We use our MOMs filter to uncover actionable insights. The result is campaigns that persuade your target consumer segments.
BRAND EXPERIENCE
digital
advertising
Optimize your digital advertising to drive loan conversion and new member acquisition. When it comes to Pay Per Click (PPC) advertising, no one can compare to CU Moving Forward’s experience and expertise. We effectively develop, execute, and scale digital and social media investments for credit unions of all sizes.
Keyword Research
Copywriting
Extensions
Competitive Analysis
Budget Allocation
A/B Testing
We Build On Success
On average only 3% of the people who visit a website will apply for a loan, or credit card. To drive industry-leading results, we start with precision keyword research and well-written ad copy, and layer it with geography, demographic and behavorial targeting.
We also build smart retargeting programs, to keep your credit union in-front of the in-marketing visitors, as a reminder to come back when they are ready apply for a loan, or credit card.
Our Metrics
We consistently monitor spend, conversion rates, and, most importantly, Return on Ad Spend (ROAS). This allows the Hunter team to be constantly adjusting to reach your goals and grow your business.
RESULTS
FLY - When your logo is a goose, it's a natural choice to connect increasing the profitability and size of your credit card portfolio to a trip aimed at escaping the frigid winters of Wisconsin.
RATE ADVICE - Personal finances are the second leading cause of stress. Nobody want to make a mistake that will accidentally cause them to pay a higher interest rate on their debt. With Rate Adice members receive the concierge service they need, to make their money work harder for them.
GAME NIGHT - The excitement of sports is thrilling and a wonderful opportunity to add more emotion to your brand imagery and extend your brand story. With engaging promotions for spectators, we moved far beyond table topping with audience engagement and new member activation.
WINGS - Connecting the passion of Horicon Bank, to keep art a priority in their community, with their brand positioning of, 'The Natural Choice,' we were able to elevate the brand and engage local schools and art studios.
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